Ipomoea Batatas Powder

Ipomoea Batatas Powder is derived from purple-fleshed sweet potato varieties, particularly rich in anthocyanin pigments that provide vibrant purple to blue-violet hues depending on pH. This freeze-dried powder offers formulators a natural alternative to synthetic colorants while delivering additional antioxidant benefits from its high anthocyanin content (primarily cyanidin and peonidin glycosides). The color stability is pH-dependent, shifting from red-purple in acidic conditions to blue-purple in neutral pH, making it particularly suitable for formulations in the pH 3-7 range.