Genie
Product Development Platform

Build Physical
Products, Faster.

The workspace where brands define formulations, model COGS, generate production-ready specs, and align with manufacturers. All before the first lab sample.

SkincareLab-Ready

Hydra-Glow Vitamin C Serum

Face Serum

pH4.5 - 5.5
COGS$3.94/unit
SupplementIn Review

Adaptogen Focus Blend

Capsule

pHN/A
COGS$1.22/unit
Hair CareLab-Ready

Botanical Scalp Treatment

Leave-In Serum

pH5.0 - 6.0
COGS$4.67/unit
BeverageDraft

Sparkling Citrus Electrolyte

RTD Can

pH3.2 - 3.8
COGS$0.89/unit

Trusted by product teams building the next generation of consumer brands

MADE WITH LOVEWEALTHCARE HEROES WELLNESSPRETTY EXTRA ENERGY

The output that matters

Structured, production-ready documents your manufacturer can actually use.

Production Brief

ProductVitamin C Serum
CategoryFace Serum
Target pH4.5 - 5.5
Shelf Life24 months
StatusLab-Ready

COGS Breakdown

Raw Materials$2.14
Packaging$1.80
Filling & Labor$0.45
Total COGS$3.94/unit
Target Retail$38.00

Ingredient Panel

Ascorbic AcidL-Ascorbic Acid · Antioxidant
15.0%
NiacinamideNicotinamide · Barrier repair
5.0%
Hyaluronic AcidSodium Hyaluronate · Humectant
1.0%
TocopherolD-Alpha-Tocopherol · Stabilizer
0.5%

Four pillars. One workspace.

Structured Formulation Intelligence

Structured data, not guesswork

Define formulations with INCI names, functional roles, usage percentages, and compatibility data. Every specification is structured for manufacturing, not conversation.

Cost Modeling Before Manufacturing

Know your costs before the lab starts

Model raw material costs, packaging, and labor at unit level. Understand your margins before committing to a manufacturer or production run.

Manufacturing-Ready Specifications

Documents your manufacturer can actually use

Generate structured specification documents with complete formulation data, processing instructions, and quality requirements. Stop sending emails with rough ideas.

Compliance-Aware Label Outputs

Ingredient labels from your formulation data

Automatically generate compliant ingredient labels and claim language based on your formulation data. INCI-ordered, regulation-aware, production-ready.

How it works

From concept to manufacturing-ready specification.

01

Define

Input your product concept: category, target claims, key actives, texture preferences. Genie structures it into a complete formulation specification.

02

Model

Review the full formula with ingredient percentages, COGS breakdown, stability predictions, and processing instructions. Iterate until it's right.

03

Export

Generate manufacturing-ready specifications and compliant labels. Take them to any contract manufacturer.

The Genie Way

See how product development changes with a structured workspace.

Without Genie

3-6 months from concept to spec
Scattered across email and spreadsheets
COGS estimated after manufacturer engagement
Multiple consultants for one formula
Manual ingredient research and sourcing

With Genie

Manufacturing-ready specs in minutes
Single workspace for formulations, costs, and suppliers
COGS modeled before manufacturer outreach
Structured formulations with INCI and functions
Compliant labels generated from formulation data

Connected to 100+ verified manufacturers

Browse, compare capabilities, and request quotes from within the platform. Skincare, supplements, beverages, home care, and more.

100+ Manufacturers
6 Categories
500 Unit MOQs

See Genie in action.

Book a 30-minute demo. We'll walk through your product category and show you what a manufacturing-ready specification looks like.