Start free.
Pay when you commit.

Yes, 100%. Every formula you create is yours. Export it, modify it, take it to any manufacturer. No lock-in, no restrictions.

Yes. Cancel from your account settings at any time. You'll keep access until the end of your billing period.

Free lets you build for real. You get unlimited AI chat and unlimited formula generation, with the exact ingredient percentages blurred until you unlock a formula. Unlock one formula's full breakdown and export for $99, or go Pro ($49/month, billed annually) to unlock full ingredient percentages and export on every formula you create, plus 1,000 label tokens every month and priority support. Basic Launch ($499 per formula) is the self-serve path to a real product. You get a chemist review and a manufacturing-ready tech pack emailed to you, plus introductions to vetted manufacturers. No physical sample. Launch Pro ($999 per product) includes everything in Basic Launch, plus a professional, retail-compliant product label and manufacture coordination through launch. Rule of thumb: Free is for building. Pro is for unlocking everything you build. Basic Launch is for getting manufacturing-ready. Launch Pro is for going to market.

A chemist-reviewed formula, a manufacturing-ready tech pack PDF emailed to you, and introductions to vetted manufacturers who can produce it. Genie develops your formula. The manufacturers produce it. There is no physical sample with Basic Launch, so checkout is fast and self-serve with an agreement checkbox. If you want a retail-compliant label and hands-on manufacture coordination through launch, step up to Launch Pro.

On the Free plan, a formula's exact ingredient percentages are blurred. Formula Unlock is a one-time $99 charge that reveals the full percentage breakdown and export for that one formula, with no human chemist involved. It is the right choice if you only need one formula fully unlocked. Pro ($49/month, billed annually) unlocks full percentages and export on every formula you create, plus 1,000 label tokens every month and priority support. If you are building more than one product, Pro pays for itself quickly.

No. Free includes unlimited AI chat and unlimited formula generation. Build and iterate as much as you want. The one thing that is gated is seeing the exact ingredient percentages and exporting. Every formula you generate on Free shows up with its percentages blurred. Unlock a single formula's full breakdown and export for $99 one-time, or go Pro ($49/month, billed annually) to unlock full percentages and export on every formula you create.

Yes. The manufacturer directory is completely free with no limits. Browse, compare, and reach out directly.

Skincare and beauty, color cosmetics, fragrance, sunscreen, deodorant, intimate care, pet grooming, pet supplements, non-alcoholic and alcoholic beverages, dietary supplements, food and snacks, sauces and condiments, home care, candles, and CBD topicals and ingestibles. The AI is trained on formulation science across consumer product categories.

No. Your formulations work with any manufacturer. The directory is there to help you find partners, but you are free to work with anyone.