Start free to explore. Purchase launch credits when you're ready to make it real. Keep 100% of your revenue—no royalties, no monthly fees.
Make It Real
Custom formulation + physical prototypes to launch your product
Build Your Line
Launch your entire product collection - buy 5, get 1 free
We Fund You
Free launch credits for creators - zero upfront cost, 5% royalty
Three paths to bring your product to market
Crowdfund your first production run. Perfect for creators with an audience.
Go straight to production through our vetted manufacturing network.
You own your formulation. Take it to any manufacturer you prefer.
Everything you need to know about pricing
A launch credit gets you a custom formulation reviewed by a licensed cosmetic chemist, 3-5 physical prototype samples, up to 3 rounds of iterations, production cost quotes from manufacturers, and manufacturing specifications. Lab testing is not included but can be added separately based on your product requirements.
It depends on your product. Water-based formulations require Preservative Efficacy Testing (PET) by FDA regulations. Products with SPF or drug claims also require specific testing. We'll tell you exactly what's required for your product and can connect you with approved labs (additional fee applies, typically starting at $250).
Only Creator Club members pay a 5% royalty on sales for 48 months in exchange for free launch credits upfront. Paying customers ($1,500-$6,000) pay 0% royalty and keep 100% of their revenue. This creates a simple tradeoff: pay upfront with no ongoing fees, or get funded with a revenue share.
No. Zero monthly fees. You pay once for launch credits, then you're done (unless you're in Creator Club with the 5% royalty). When you're ready to order inventory, you can place purchase orders through our manufacturer network at no additional platform cost.
A single launch credit costs $1,500 and is perfect for testing one product idea. The 5-credit package costs $6,000 (buy 5, get 1 free—that's $1,200/credit instead of $1,500) and is designed for building a product line. Each credit gets the same benefits - you just save $1,500 total.
Creator Club is for content creators and influencers with engaged audiences who want to build a product line but don't want to pay upfront. Apply on our Creators page. If accepted, we cover your launch credits in exchange for a 5% royalty on sales for 48 months. You're required to launch via Genie Launchpad to crowdfund your first production run.
You have three options: (1) Launch on Genie Launchpad to crowdfund your first 500 units (10% platform fee), (2) Place a direct purchase order through our manufacturer network, or (3) Take your formula elsewhere - you own everything. No restrictions, no lock-in.
If you launch on Launchpad, we charge 10% of campaign revenue. If you order directly through our manufacturers, there are no additional platform fees. If you manufacture elsewhere, there are no fees (Creator Club members still pay the 5% royalty).
Start with a free custom formulation. No credit card required. Purchase launch credits when you're ready to make it real.