Pricing
Chat, formulate, and see your full formula, all free. When you are ready, start production with a $500 refundable deposit and we take it to a manufacturer with you.
Build as many products as you want and see the full formula, exact percentages and costs, on every one, free.
Start freeReady to make it real
A custom formula with professional samples typically runs $20,000 to $30,000 at a product development lab.
A $500 refundable deposit starts production. An experienced chemist reviews your formula and prepares the final spec documents your manufacturer works from, back within 5 business days. We line up your manufacturer and get you their sample pricing before you pay it. Refunded in full any time before you approve your run, or if we cannot make your product.
Per unit, by product type, paid when you approve your run and inside the price of your run on your order. Your deposit is part of the all-in price of your run.
Bigger runs earn a lower rate: 25% off from 10,000 units, 50% off from 50,000 and 70% off from 250,000.
Your sample round is collected by Genie and paid to your manufacturer at cost. It is not part of the deposit or its refund.
Common questions
Yes. Every formula you create is yours, with the exact ingredient percentages on screen, free. Nothing about the chemistry is gated or blurred. You pay only when you are ready to make your product real.
You start production from your formula page with a $500 refundable deposit. An experienced chemist reviews your formula and prepares the final spec documents your manufacturer works from, back within 5 business days. We line up your manufacturer and get you their sample pricing before you pay it. You try real samples before you approve any run. Refunded in full any time before you approve your run, or if we cannot make your product. One deposit covers up to 6 products of the same type from your brand. The others start production with no deposit of their own, and your deposit stays with the product you paid it on. Your deposit is part of the all-in price of your run. You see the full price on your order before you approve. Your manufacturer quotes its own price for the run at your quantity. Genie is paid at the rate for your product type above when you approve your run, and that is inside the price of your run on your order. Your sample round is collected by Genie and paid to your manufacturer at cost. It is not part of the deposit or its refund. Lab testing is priced as line items.
You pay in three steps. When you start production, your $500 refundable deposit, to Genie. After the chemist review, your manufacturer's sample round, at cost, collected by Genie and paid to your manufacturer once their sample pricing is on your order. When you approve your run, the rest of what it costs, shown in full on your order before you approve: your manufacturer invoices their price on their own payment terms, and the rest is paid on your order.
No. One deposit covers up to 6 products of the same type from your brand. The others start production with no deposit of their own, and your deposit stays with the product you paid it on. A product of another type starts with its own. Each product's run is priced in full on its own order before you approve it.
Every formula you create is already yours, with exact percentages, free. Own Your Formula is for founders who want to take it elsewhere: an experienced chemist reviews it and you get a manufacturing-ready tech pack to hand to any manufacturer. It is priced by product type and offered on your order once you have started production, and if you buy it, your deposit on that order comes back to your card.
Completely. Every formula you create is yours to keep, modify, and take anywhere. No lock-in. Genie develops the formula; manufacturers produce it.
No. Unlimited chat and unlimited formula generation, free. Build and iterate as much as you want.
Skincare and beauty, color cosmetics, fragrance, sunscreen, deodorant, intimate care, pet grooming, pet supplements, non-alcoholic and alcoholic beverages, dietary supplements, food and snacks, sauces and condiments, home care, candles, and CBD topicals and ingestibles.