Free to create. Free to explore. Only pay when you need production-ready docs.
Create & explore
Everything you need to develop your formula
Per formula
Get your formula production-ready
Available after creating your formula
White-glove service
End-to-end launch support
Free 30-min consultation
For creators with an engaged audience. Get Full Launch benefits on every formula for free. 5% royalty on sales for 48 months. We succeed when you succeed.
All included in Free. No credit card required.
Create unlimited formulas with our AI chemist. Skincare, haircare, beverages, supplements, and more.
Browse and contact manufacturers directly. Get quotes, compare MOQs, find your production partner.
List your products to collect pre-orders, make sales, and get discovered. Coming soon.
| Feature | Free | Production Pack $499 | Full Launch $1,500 | Creator Club |
|---|---|---|---|---|
| Projects | Unlimited | Unlimited | Unlimited | Unlimited |
| AI Formula Generation | Unlimited | Unlimited | Unlimited | Unlimited |
| Chat with Genie | Unlimited | Unlimited | Unlimited | Unlimited |
| Manufacturer Marketplace | Full access | Full access | Full access | Full access |
| Tech Pack Export | — | |||
| Chemist Review | — | |||
| Manufacturer Facilitation | — | — | ||
| Production Support | — | — | ||
| Success Manager | — | — | ||
| Genie Shop | Soon | Soon | Soon | Required |
| Royalty | None | None | None | 5% for 48mo |
Everything except export production-ready documents. Create unlimited projects, generate AI formulas, iterate with chat, browse the full manufacturer marketplace, and use Command Center and Marketing Suite (beta). Free is truly free.
The Production Pack ($499) unlocks production-ready documentation for a specific formula. A professional chemist reviews your formula for stability, safety, and manufacturability. You receive a complete tech pack that manufacturers can use to produce your product. Get it when you're ready to move to production.
Production Pack ($499) gives you a chemist-reviewed formula and tech pack. Full Launch ($1500) adds manufacturer facilitation, production support through your first batch, and a dedicated success manager. Choose Full Launch if you want white-glove guidance.
Yes. The manufacturer marketplace is completely free with no limits. Browse, compare, and contact manufacturers directly. Many founders use the marketplace to get quotes and understand production costs before purchasing a Production Pack.
Creator Club is for creators with an engaged audience. Members get Full Launch benefits for free on every formula. In exchange: 5% royalty on sales for 48 months, and you must list on Genie Shop. Apply if you have a following and want to co-invest with us.
24-48 hours for most formulas. You'll receive detailed feedback on stability, safety, ingredient compatibility, and any suggested modifications. If revisions are needed, our chemist works with you until the formula is production-ready.
Yes, 100%. Every formula you create is yours. Export it, modify it, take it to any manufacturer. No lock-in, no restrictions, no royalties (unless you're in Creator Club).
Create as many formulas as you want for free. Production Pack and Full Launch are per-formula purchases. If you're launching multiple products, consider Creator Club or contact us about volume pricing.
Start for free. Create unlimited formulas. Pay only when you're ready to produce.