Pricing

Build for free.
Pay when you make it real.

Chat, formulate, and see your full formula, all free. When you are ready, have us produce it for you, or own your formula and take it anywhere.

Free

$0forever

Build as many products as you want and see the full formula, exact percentages and costs, on every one, free.

Start free
  • Unlimited AI chat
  • Unlimited formula generation
  • Full ingredient percentages on every formula
  • COGS modeling on every formula
  • Browse vetted manufacturers
  • 1,000 label tokens to start

Ready to make it real

Turn your formula into a real product.

Traditional custom formulation runs $5,000 to $30,000 and takes months. Have us make your product, or take a chemist-reviewed tech pack to your own manufacturer.

We make it for you

Produce

Quotedper run

Genie offers you quotes, delivers your samples, then handles placing your order directly with one of our CM partners.

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  • Pick a quantity and we confirm a manufacturer for you
  • A real per-unit price, confirmed before you pay anything
  • Samples you taste and approve first
  • We run production and keep you posted to shipped
Quote in days Samples before you commit Vetted CM network

Own Your Formula

$1,500/formula

Get your formula chemist-reviewed and receive a certified manufacturing tech pack you can take anywhere. Your CM will need this if you're bringing your own formula.

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  • A chemist reviews your formula
  • A manufacturing-ready tech pack, yours to take to any manufacturer
  • Credited toward production if you make it with us

One-time, per formula. Genie develops, manufacturers produce.

Common questions

Everything you might ask.

Do I really get the full formula for free?

Yes. Every formula you create is yours, with the exact ingredient percentages on screen, free. Nothing about the chemistry is gated or blurred. You pay only when you are ready to make your product real.

What does it cost to actually make my product?

You pick a quantity on your formula and we confirm a manufacturer and a real per-unit price first. Nothing is charged until that quote is confirmed. You taste samples before any production run. The price depends on your product, your quantity, and the manufacturer, which is why we confirm it with a real maker rather than guessing.

What is "Own Your Formula"?

For $1,500, a chemist reviews your formula and you get a manufacturing-ready tech pack you can take to any manufacturer. It is for founders who already have a maker or want to shop it around. If you produce with Genie, the $1,500 is credited toward your run.

Do I own my formulas?

Completely. Every formula you create is yours to keep, modify, and take anywhere. No lock-in. Genie develops the formula; manufacturers produce it.

Is there a limit on chat or formula generation?

No. Unlimited chat and unlimited formula generation, free. Build and iterate as much as you want.

What product categories do you support?

Skincare and beauty, color cosmetics, fragrance, sunscreen, deodorant, intimate care, pet grooming, pet supplements, non-alcoholic and alcoholic beverages, dietary supplements, food and snacks, sauces and condiments, home care, candles, and CBD topicals and ingestibles.

Ready to build your product?
Let's make it real.

Get started free