6–12 week delays. Rework between teams. Margin leakage. Poor documentation. Product development hasn't had real tooling until now.
Go from concept to structured, production-ready specs in minutes instead of weeks. Reduce unnecessary R&D rounds and accelerate time-to-sample.
Every formulation outputs structured briefs formatted for manufacturers and R&D teams. No more scattered spreadsheets, PDFs, and email chains.
Instant COGS breakdowns, ingredient cost modeling, and margin simulation. Know your unit economics before you ever engage a lab.
Export-ready documentation that manufacturers can actually use. Improve supplier communication and accelerate sampling from day one.
From first-time founders to enterprise R&D teams, Genie gives product teams structure where there was none.
First-time founders building a brand from scratch who need custom formulations without the $30K agency retainer.
Established brands expanding their product line, switching manufacturers, or bringing formulation development in-house.
Product development agencies and creative studios building consumer brands for clients and talent.
Large CPG teams standardizing product development workflows across multiple brands and categories.
“Brands spend months going back and forth with labs before they even know what their product will cost. No structured specs, no cost visibility, no leverage. We built Genie so product teams can walk into manufacturer conversations with real data, not guesswork.”
Vijay
Founder, Genie
Our Vision
Software can radically compress how physical products are created. We're building the infrastructure to make that real.