Genie is democratizing product creation by combining enterprise-grade AI with expert chemist validation, making professional formulation accessible to creators worldwide.
The beauty and personal care industry has been gatekept for too long. Traditional product development requires deep chemistry knowledge, expensive lab access, minimum order quantities in the thousands, and months (or years) of trial and error.
We saw incredible creators with passionate audiences who wanted to launch their own products, but were blocked by the complexity and cost of formulation. Meanwhile, brands were spending hundreds of thousands on R&D that could be accelerated with modern AI.
Genie was born from a simple question: What if AI could do the heavy lifting of formulation, while expert chemists ensure safety and quality?
Today, Genie empowers anyone to go from product idea to physical prototypes in weeks instead of years. We're backed by world-class chemists, powered by cutting-edge AI, and driven by a mission to democratize the beauty industry for the next generation of creators.
The principles that guide everything we build
Every decision we make starts with: How does this empower creators to succeed?
AI accelerates innovation, but expert chemists ensure every formulation is safe and effective.
Professional product development shouldn't be reserved for those with millions in funding.
We combine the speed of AI with the precision of human expertise to deliver excellence.
Our platform combines cosmetic chemistry expertise with cutting-edge AI technology to deliver professional-grade formulations
Every formulation reviewed by professional cosmetic chemists with industry credentials
Enterprise-grade AI trained on professional formulation databases and regulatory standards
All formulations tested for stability, safety, and compliance with FDA and EU regulations