Most platforms make you choose between speed, quality, or ownership. We built Genie so you don't have to.
Every formula you create belongs to you. Full documentation, full rights, no buyout clauses. Take your IP anywhere.
AI handles the heavy lifting of initial formulation. Expert chemists validate every formula for safety and efficacy. Fast doesn't mean risky.
This isn't off-the-shelf product with your label slapped on. Every formulation is custom-built to your specifications.
From idea to prototype to production. We help you find manufacturers, manage inventory, and scale—all in one place.
Different goals, same need: real products you actually own.
“I built Genie because I kept seeing the same problem: brands trapped by manufacturers who owned their formulas. They couldn't switch, couldn't sell, couldn't grow on their own terms. That shouldn't be normal. So we built something different.”
Vijay
Founder, Genie
Our Mission