The new way of making products
Where your ideas
turn into reality.
The first AI that creates real consumer products. Pitch an idea, build a custom formula together, get it chemist-reviewed, and ship it under your own label.
Try it
Pitch an idea.
No signup needed. Tell Genie what you want to make and watch a real formula come together. Sign up when you're ready to save it.
Hey, I'm Genie. I turn product ideas into real formulas. What do you want to make?
Free. 5 messages a day, no credit card. Sign up to keep chatting and save your formula.
Shipped with Genie
Real founders. Real products.
“This is actually going to happen.”
For years, the boxes for Made With Love sat in a closet in Alycia Bhatti's apartment. Then she found Genie. One week later she had a finalized formula. Today, Made With Love is on presale and headed to retail in Beverly Hills.
What you can make
Pick a starting point.
Or come with something else entirely.
How it goes
From your idea to a product
that ships under your own label.
Pitch.
Tell Genie what you want to make. One sentence works.
Build.
Iterate on a real formula in chat. INCI names, percentages, COGS.
Review.
A licensed chemist checks the chemistry. Real sample produced.
Ship.
Matched to a contract manufacturer. Packaging, 3PL, shelf-ready.