Start your idea

How Genie works

Pitch an idea.
We'll make it real.

Tell Genie what you want to make. It researches the whitespace, builds a real chemist-grade formula with you, and gets it manufactured under your own label.

See what founders have shipped

Shipped with Genie

Real founders. Real products.

Alycia Bhatti, founder of Made With Love

Made With Love Restoration Serum flatlay with the bottle, dropper, and botanical ingredients

Made With Love product bottle

“This is actually going to happen.”

For years, the boxes for Made With Love sat in a closet in Alycia Bhatti's apartment. Then she found Genie. One week later she had a finalized formula. Today, Made With Love is on presale and headed to retail in Beverly Hills.

Read Alycia's story

What you can make

Pick a starting point.
Or come with something else entirely.

Amber-glass serum dropper bottle with a matte black cap and a "Made By Genie" label.

A custom serum

The face oil you cannot find on a shelf, made for the routine you actually have.

Clear-glass fragrance bottle with a brushed brass cap and a "Made By Genie" label.

A signature fragrance

Top notes, base notes, the accord that smells like your apartment in October.

A slim oat-tone matte aluminum beverage can with a "Made By Genie" label.

A functional drink

A canned ritual. Adaptogens, electrolytes, the right amount of caffeine, your label.

Amber-glass supplement jar with a cork lid, capsules visible, "Made By Genie" tag.

A daily stack

The vitamins, herbs, and amino acids you wish someone would just put in one capsule.

A matte clay ceramic candle with a small flame and a "Made By Genie" label.

A candle worth burning

Wax blend, scent throw, the burn time you actually need for a long bath.

Amber-glass jar of soft pet chews with a cork lid and a "Made By Genie" tag.

A chew for your dog

Coat, joints, calm. Soft chew, AAFCO-correct, the brand your dog deserves.

Or describe whatever you have in mind

How it goes

From your idea to a product
that ships under your own label.

01

Pitch.

Tell Genie what you want to make. One sentence works.

02

Build.

Iterate on a real formula in chat. INCI names, percentages, COGS.

03

Review.

A licensed chemist checks the chemistry. Real sample produced.

04

Ship.

We produce it with a vetted manufacturer and ship it under your label.

You have the idea.
Let's make it real.

Start your idea See pricing