For creators
Stop being the face of someone else’s brand.Make your own.
You built the audience. Now build the thing they buy from you: your own formula, your name on it, your margin. Genie develops the product with you, a chemist signs it off, and a manufacturer makes it under your label.
- You own the brand and the formula
- No equity, no revenue share
- Samples in weeks, not a year
From an idea in your notes app
to a product in their hands.
01
Pitch the product you wish existed.
Tell Genie what it should do, how it should feel, and what it must never contain. One conversation.
02
Get a real formula the same day.
Every ingredient and every percentage, built around your idea instead of pulled off a shelf.
03
A chemist reviews it. Then you hold it.
Samples come from a manufacturer that fits your product. You taste it, smell it, feel it, and change what you want.
04
It gets made under your label.
Genie develops the product. A manufacturer produces it. The brand and the customers are yours.
This is for you if
- You have an audience that trusts your taste, from a few thousand people to a few million.
- You have one product in mind, not a whole category.
- You want to own it: the brand, the formula, the margin. No equity, no revenue share, no agency retainer.
- You are ready to put real money behind a first run. Most land between $10,000 and $15,000 all in.
Shipped with Genie
Real founders. Real products.
“This is actually going to happen.”
For years, the boxes for Made With Love sat in a closet in Alycia Bhatti's apartment. Then she found Genie. One week later she had a finalized formula. Today, Made With Love is on presale and headed to retail in Beverly Hills.
Apply
Tell us what you want to make.
We read every application. If it is a fit, a person on our team writes back within two business days.