Stories & ideas

The Genie blog.

Founder stories, formulation science, manufacturing playbooks. The behind-the-scenes of indie consumer brands.

All articles, page 14 of 14

How to Start a Skincare Brand from Scratch (Your First 10 Steps)

Ready to start your skincare brand? Our 10-step guide covers everything from defining your niche to launching. Get expert advice on formulation, manufacturing, and e-commerce from the team that helps launch brands daily.

skincarebrand launchmanufacturing

Genie Team

about 1 year ago

Product Development9 min read

How to Start and Manage an Ecommerce Platform for Your Brand

A complete guide for entrepreneurs who have validated their product formula and received their first prototypes. Learn how to prepare for manufacturing, set up Shopify, choose a 3PL, and manage your entire ecommerce workflow.

EcommerceShopify3PL

Genie Team

about 1 year ago