Annatto Extract

Annatto Extract is derived from the seed coating of the Bixa orellana tree, native to tropical regions of the Americas. The water-soluble norbixin form provides a distinctive peachy-coral orange hue that is particularly valued for its stability across a wide pH range and resistance to light degradation compared to many synthetic colorants. Formulators choose annatto for its clean-label appeal, excellent tinctorial strength, and ability to deliver warm orange tones without the regulatory concerns associated with synthetic dyes, making it especially popular in natural and organic cosmetic formulations.