AROMA

AROMA, as used here in the form of an IFRA-compliant vanilla-type flavor oil, is a lip-safe and face-safe sensory modifier specifically selected for its warm, gourmand vanilla character that harmonizes with and masks the inherent fatty, tallow-like odor of animal-derived and botanical oil bases. Unlike fragrance compounds listed under 'Parfum', the INCI designation 'Aroma' is used for flavoring agents that are food-grade or lip-safe, signaling to consumers and regulators that the material meets stricter ingestion-safety standards appropriate for products with oral contact. Formulators choose this designation and ingredient type for face balms and lip-adjacent products to maintain full label transparency while staying within recommended usage levels that minimize sensitization risk, particularly when an allergen-free vanilla-type blend is selected.