Pricing
Chat, formulate, and see your full formula, all free. When you are ready, request a free quote and we price your development two ways.
Build as many products as you want and see the full formula, exact percentages and costs, on every one, free.
Start freeReady to make it real
A custom formula with professional samples typically runs $20,000 to $30,000 at a product development lab.
Your quote comes with your development price and two ways to pay it: own it upfront, or start at zero upfront with a small per-unit Genie fee added to your manufacturing cost as your product is made.
Get started free →Your production run is priced separately by your manufacturer, with the Genie fee as its own line. Simple, transparent pricing.
Common questions
Yes. Every formula you create is yours, with the exact ingredient percentages on screen, free. Nothing about the chemistry is gated or blurred. You pay only when you are ready to make your product real.
Request a free quote from your formula page. It comes with your development price and two ways to pay it: upfront, or zero upfront plus a small per-unit Genie fee added to your manufacturing cost as your product is made. Bench samples are included when you own it upfront, your manufacturer prepares samples at cost on the zero-upfront path, lab testing is priced as line items, and your production run is priced separately by your manufacturer at your volume.
It is the upfront option in every quote. Pay your development fee and the chemist-reviewed, manufacturing-ready tech pack is yours at payment, ready to take to any manufacturer. Prefer to start at zero upfront? Your tech pack stays with Genie while you pay a small per-unit fee on top of your manufacturing cost, and it becomes yours anytime by paying the development fee.
Completely. Every formula you create is yours to keep, modify, and take anywhere. No lock-in. Genie develops the formula; manufacturers produce it.
No. Unlimited chat and unlimited formula generation, free. Build and iterate as much as you want.
Skincare and beauty, color cosmetics, fragrance, sunscreen, deodorant, intimate care, pet grooming, pet supplements, non-alcoholic and alcoholic beverages, dietary supplements, food and snacks, sauces and condiments, home care, candles, and CBD topicals and ingestibles.