Pricing

Build for free.
Pay when you make it real.

Chat, formulate, and see your full formula, all free. When you are ready, request a free quote and we price your development two ways.

Free

$0forever

Build as many products as you want and see the full formula, exact percentages and costs, on every one, free.

Start free
  • Unlimited AI chat
  • Unlimited formula generation
  • Full ingredient percentages on every formula
  • COGS modeling on every formula
  • Browse vetted manufacturers
  • 1,000 label tokens to start

Ready to make it real

Turn your formula into a real product.

A custom formula with professional samples typically runs $20,000 to $30,000 at a product development lab.

Your product, made real

Your Quote

Your quote comes with your development price and two ways to pay it: own it upfront, or start at zero upfront with a small per-unit Genie fee added to your manufacturing cost as your product is made.

Get started free →
  • Request a free quote for your product
  • Two ways to start: own it upfront, or zero upfront plus a small per-unit Genie fee on top of your manufacturing cost
  • Real samples of your product, made by a certified manufacturer and shipped to you
  • A path to a larger production order, priced by your manufacturer

Your production run is priced separately by your manufacturer, with the Genie fee as its own line. Simple, transparent pricing.

Common questions

Everything you might ask.

Do I really get the full formula for free?

Yes. Every formula you create is yours, with the exact ingredient percentages on screen, free. Nothing about the chemistry is gated or blurred. You pay only when you are ready to make your product real.

What does it cost to actually make my product?

Request a free quote from your formula page. It comes with your development price and two ways to pay it: upfront, or zero upfront plus a small per-unit Genie fee added to your manufacturing cost as your product is made. Bench samples are included when you own it upfront, your manufacturer prepares samples at cost on the zero-upfront path, lab testing is priced as line items, and your production run is priced separately by your manufacturer at your volume.

What is "Own Your Formula"?

It is the upfront option in every quote. Pay your development fee and the chemist-reviewed, manufacturing-ready tech pack is yours at payment, ready to take to any manufacturer. Prefer to start at zero upfront? Your tech pack stays with Genie while you pay a small per-unit fee on top of your manufacturing cost, and it becomes yours anytime by paying the development fee.

Do I own my formulas?

Completely. Every formula you create is yours to keep, modify, and take anywhere. No lock-in. Genie develops the formula; manufacturers produce it.

Is there a limit on chat or formula generation?

No. Unlimited chat and unlimited formula generation, free. Build and iterate as much as you want.

What product categories do you support?

Skincare and beauty, color cosmetics, fragrance, sunscreen, deodorant, intimate care, pet grooming, pet supplements, non-alcoholic and alcoholic beverages, dietary supplements, food and snacks, sauces and condiments, home care, candles, and CBD topicals and ingestibles.

Ready to build your product?
Let's make it real.