How Pretty Extra Energy was built
“Bold. Loud. A little extra. Something women would actually want to drink before a night out, not another wellness shot.”
— Amanda Saez, founder of Pretty Extra Energy
Amanda Saez came to Genie with a feeling more than a product. She knew the energy drink she wanted didn't exist yet. It needed to be bold, confident, and built for the moments she lives for.
Genie's chat sharpened her vision into something specific. The flavor profile. The functional ingredients that made sense for her audience without crossing into supplement territory. The price point that worked at her launch volume.
A qualified chemist signed off on the formula. Genie matched Amanda to a manufacturer that could ship at her launch volume. Pretty Extra Energy is what came out.