Beet Juice (Color)

Beet Juice (Color) is a natural colorant derived from the root of Beta vulgaris, standardized to its primary pigment betanin (also known as E162), a water-soluble betalain pigment responsible for the vivid crimson-to-magenta hue. Unlike synthetic dyes, betanin is pH-sensitive and can shift from bright red-pink in acidic conditions toward blue-red at higher pH, making formulation pH control critical for color stability. Formulators choose it as a clean-label, plant-derived alternative to synthetic red dyes such as Red 40, though its sensitivity to heat, light, and oxidation requires careful preservation and packaging considerations.