When "easy" isn't enough—build something you actually own.
Private label means you're selling the exact same formula as potentially hundreds of other brands. Your 'Vitamin C Serum' is identical to dozens of others on Amazon.
Anyone can sign up for the same supplier and sell the exact same product. You're competing purely on marketing—and the brand with the biggest budget wins.
You don't own anything. The supplier owns the formula and can sell it to anyone. If you want to switch suppliers, you start over.
When products are identical, price becomes the only differentiator. Margins shrink. Ad costs rise. Profit disappears.
Private label is fine for testing an idea quickly. But if you're serious about building a brand—one that's defensible, valuable, and truly yours—you need to own what you're creating.
Genie gives you the speed of private label with the ownership of custom formulation.