Genie
For Existing Indie Brands

Own Your Formulas.
Own Your Future.

The manufacturing partner that grows with you—not around you. Full formula ownership, transparent pricing, and the freedom to scale on your terms.

Sound Familiar?

These are the real problems indie brands face with traditional contract manufacturers.

"My manufacturer owns my formula and I'm stuck"

You can't leave without starting over. Your IP isn't really yours.

"Quality is inconsistent batch to batch"

Every production run feels like a lottery. You've lost customers over it.

"Lead times keep slipping with no explanation"

They promised 4 weeks. It's been 8. Your launch is on hold again.

"Prices keep going up and I have no leverage"

Annual increases with no negotiation. Take it or leave it.

Full IP Ownership

At Genie,
You Own Everything.

We believe your formula is your business. That's why every brand that works with Genie gets complete formula ownership from day one—no exceptions, no buyout clauses, no surprises.

Full INCI List with Exact Percentages

No more proprietary secrets. You get the complete formula breakdown.

Complete Batch Procedures

Manufacturing instructions that let you produce anywhere.

Manufacture Anywhere, Anytime

Switch manufacturers without losing your product. True freedom.

No Buyout Clauses, No Surprises

The formula is yours from day one. No hidden terms.

Formula Documentation

OWNED BY: Your Brand, Inc.

FULL OWNERSHIP

INCI LIST

Aqua (Water)68.5%
Glycerin8.0%
Niacinamide5.0%
+ 12 more ingredients...18.5%

pH RANGE

5.5 - 6.0

VISCOSITY

4,500 cPs

Batch Procedures Included

Full manufacturing documentation available

Traditional CM vs. Genie

See why indie brands are making the switch.

Feature
Traditional CM
Genie
Formula Ownership
Lab owns IP
You own 100%
IP Documentation
Restricted/withheld
Full INCI + procedures
Pricing Transparency
Opaque, varies
Clear, upfront
Minimum Order Qty
5,000+ units
Starting at 500
Development Time
4-6 months
Weeks
R&D Fees
$5K-$15K upfront
Included
Switching Cost
Start over completely
Take your formula
Chemist Access
Limited/none
Direct access

Switching Is Easier Than You Think

Most brands complete the transition in 60-90 days.

01

Audit Your Situation

Take our quiz to understand your current IP ownership status and identify risks.

02

Generate New Formulations

Our AI creates formulas that match or improve on your existing products.

03

Trial Batch & Validate

Chemist-verified prototypes ensure quality matches your standards.

04

Transition Without Disruption

We help you phase in production while maintaining supply continuity.

"We're all talking to private equity… and the first thing they ask is, 'Do you own your formulas?'"

— Beauty Industry Expert on Formula IP Ownership

Questions?

Ready to Own Your Future?

Take the first step: Find out if you actually own your formulas.

At Genie, you own your formula from day one. No buyouts. No surprises. No traps.